The perfect brand is like the perfect pair of jeans.

Last night I came across a wonderful blog post about brand. Can you, the author challenged, sum up your brand in one word? (Check it out here.) Can we? When I come across people who are skeptical about brand, I tell them that brand isn’t the entire you; it’s a gateway to you and your […]

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Brand Is Not Evil: Learning to be our ‘authentic’ selves

I hear a lot of conversations on the blogosphere and in the Twitterverse about author brand. This is an ongoing dialogue and a topic that won’t go away anytime soon. Maybe in the post-apocalyptic world, we won’t be worried about things like “author brand.” We’ll be too busy pillaging for ammo and trying to take […]

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